The Good Tea brand archetype is “The Entertainer.” It’s all about feeling good, happiness, and enjoying the start and end of your day — with a delicious cup of tea in hand, of course.  

 

A brand with a mission. Using only sustainably sourced, organic ingredients and a pledge to give 10% back to fight hunger in the United States. Good Tea is good for you, good for mother earth, and good for the people.  

 

Brands we see Good Tea in the same  shopping cart with are Ben & Jerry’s, Dave’s Killer Bread,  June Shine — quality, feel-good brands with a mission to give back. We didn’t want Good Tea to feel medicinal like the tea boxes sitting in your kitchen pantry now and we wanted to steer clear of colors and fonts that feel exclusive and out of reach. Our approach was friendly and cool, a tea your proud to buy and offer to your next house guest.